Monday, July 25, 2011

Prediction: Significant Global Water Shortage by 2030

Access to water is crucial. A constantly increasing global population and economy is increasing demand on a valuable resource that grows more scarce every year.

Last week's "declaration of famine confirms that the Horn of Africa emergency is the worst humanitarian crisis in the world now," according to C.A.R.E., this comes at the same time when food prices and rising fuel costs have skyrocketed and the global economy is riddled in crisis.

According to a 2010 report from McKinsey Quaterly, there will be a significant shortage of water by 2030, given the current rates of usage by agriculture.


You can click here to read the full report: The Water Imperative - McKinsey Quarterly

How will the water scarcity challenge be addressed? 
How will it affect the market? 
What new agricultural processes and technologies are available to remedy and decrease water usage?


Together we will pursue the answers to these questions and more at IBC's Water 2.0 Investment Summit and Agriculture 2.0 Global Investment Conference on November 7-8, 2011 in Ontario, Canada. We hope you can join us!

Valerie M. Russo is a Senior Social Media Strategist on the Ag 2.0 Global Investments and Water 2.0 Investment Summit team, with a technology, anthropology, marketing and publishing business acumen. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.

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